Caitlin Abra Middleton
Senior Copywriter & Editor
I’m a senior copywriter and editor with more than ten years’ experience crafting copy for both digital and print. Combining my love of words with my passion for travel, when I'm not typing from the middle seat of a budget airline or from the shores of an off-season beach, you'll find me in Budapest – living with two furry Spaniards, George and Michael.
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Over the years, I've written on everything from NYC's best cocktail bars to hypoallergenic dog food – I’ve yet to find a topic or tone I can’t creatively turn my pen to. My work spans B2B and B2C sectors, with a focus on travel, fintech, and fashion. Whether it’s CRM campaigns, social content, SEO optimisation, ad scripts, or press releases, I’ve been there, written that.
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I specialise in tone of voice, helping brands discover and define their unique language. My favorite question is always, “could this be said differently?”.
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I've worked both client-side and agency-side, helping brands launch attention-grabbing campaigns from concept to execution. Whether it's ensuring the brief is nailed or making sure messaging is inspiring and consistent, I thrive in bringing ideas to life.
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Storytelling is what I do best, be it a simple product description or a seasonal campaign, and I’m always keen to start on a new chapter.
My Work
I worked with Zilch on the launch of their Spend with Benefits campaign, creating attention-grabbing print ads, app-takeover copy and social media captions.
I wrote a series of destination guides for Original Travel, covering a range of topics from 48 hours in Tirana to the best wadis in Jordan.
In collaboration with Portuguese bespoke furniture brand, FRATO, I write weekly journal posts on the theme of design and interiors.
As part of Zilch's 2025 Valentine's Day campaign, I wrote a series of 'love notes' that were dropped across London for commuters to find.
I worked with travel brand Explore! to refresh their trip itineraries.
I craft weekly social media content for Portuguese interior design brand, FRATO.
I worked with Zilch on the launch of their Zilch Travel product, including creating app copy and destination guides.
I worked with Boden on their season catalogues, web copy and campaigns.
I wrote the yearly Christmas send out from British fashion brand Boden.
I worked on notonthehighstreet's 2022 Father's Day campaign, focusing on the everyday heroes in our lives.
I worked with FitFlop to write email copy, product descriptions and web content.
I worked on a series of hotel descriptions for luxury travel brand Preferred Hotels.